Almost 40 years ago hip hop had its influence in a small city of Madison, WI. a rap group named Fresh Force hit the Madison scene, and five southside kids from different races, religions and backgrounds would have no idea that they would be the pioneers and God fathers of Madison hip-hop. The members consisted of Erin "DJ Sweet E" Hynum, Johnny "Savior Faire/J-Law" Winston Jr., Emanuel "MC Yokes" Whitfield, Oren "Finesse" Ben-Ami, and Richard "Daddy Rich" Henderson (who now goes by "Filthy Rich").

 

At the peak of Fresh Forces' careers they signed a record contract with an independent record label from Chicago, D.J. International. They recorded many songs, but ended up releasing only two songs: "Who Runs This Mutha" released as a 12" single in 1990 and "Body House"(Ft. G!Nx) in 1991, which appeared on a compilation disc "JACK MASTER VI" with several other artists. Although these achievements were major and the first for a rap group coming from Madison, little materialized from the singles. Members blame a lack of marketing on the half of the label. The group stopped recording and performing in 93, but members Erin Hynum and Richard Henderson still had a musical itch that needed to be scratched and they decided to start a record label and recording studio.

 

Established in 1997 with the addition of partner and platinum producer Greg "G!Nx" Doby (producer for DMC, Avant, Lloyd Banks, & Bizzy Bone) they decided to call the label Regime Records (an acronym for Richard. Erin. Greg. In. Music. Entertainment.). Regime would become Madison's first hip-hop label and recording studio. In 1998 they signed eight artist to the label; Club Mecca, Big Three, Rob Dz, Noname, Missiah, Jesse Lester, Pheonix, and Yolanda who would all debut on Regime's compilation and album release "The Land In Between Soundtrack".

 

Throughout the years the label had serval pitfalls; from their national distributor going bankrupt, to being completely robbed of studio equipment, as well as going through struggles financially to keep up with the industry cost of marketing, which lead to business partner Erin resigning from the label in 1999. It took a few years for Richard and Greg to rebuild, but In 2001 Regime released two albums "Enhance" (debut album by Rob Dz) and Area 51 (a compilation of Midwest artist that were produced by Richard and Greg). Out of that album Regime would recruit a new roster of artist who included; The Crest, Northern Ice, Keon Andre (L.U.V.), Benny Blanco Sosa, Stryfe Da Hood Figga, Bodaiga (features with Lil Jon, Bun B & Rickn Ross), Snapilla, Ken Ken, Carmen "Key" Carter (Songwriter for Flo Rider), and Stoney.

 

With new enthusiasm and a polished roster of hopeful artists that could make a impact for Midwest Hip-hop and R&B, in 2003 Regime released their forth album compilation The Land In Between Vol. 2 but, again due to a small marketing budget the album would not do well as planned. Regime Records ended its reign as a record label in 2006 and became a publishing company (Regime Publishing) and management company (Unidec Management) under Greg Doby til 2018 representing Artists Amy Alida (Features with DMC, Sean Paul), Pretty Boy Hef (Features with DMC), Trilogy Tril, Miko Jobst, and Carlton "CTjr" Thompson ( performed "Roots"- Welcome Home Roscoe Jenkins Movie Soundtrack).