First discovered in 1998 by Regime executives & producers Ginx and Filthy Rich have helped sculpt Big Three the native of Brewcity (Milwaukee, WI) to become one of the most sought out hip-hop artist in the Midwest. With styles similar to Ludacris, Method Man, & Busta Rhymes, Big Three was a voice to reckon with for 2003.

Big Three's distinctive voice and fiery presence was first heard on Regime's compilation The Land In Between Sound Track Vol.1, with his debut hit singles "Diamond Studded" and “Diamond Valentine”,  winning him 2nd place finalist in MTV's 1999 Online Hip-hop talent search, and also landed him a top ten spot on Bomb radio’s top ten music charts. Big Three recorded and finished his debut album “The Ultimate” but resigned from the Label to form his own group and Record Label "Spice-Rak in 2003 and the album was never released. He also premiered on Regime’s  release “The Land In Between- Vol. 2” with his single “Spread Out” and was also featured artist on the lead single “Hawkin’ Me”.